Steve Jobs: Marketing is about values

This rare video with Steve Jobs from 1997 prior to launching one of the great value-driven advertising campaigns ever, epitomizes the core of Apple, what Apple stood for and believed in. It isn’t hard to understand why this was to become the beginning of Apple’s way to the top.

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2 Responses to “Steve Jobs: Marketing is about values”

  1. Thelle Kristensen December 18, 2013 at 13:37 #

    The video can’t be played: “Video blocked on copyright grounds”

    • Ole Kassow December 18, 2013 at 13:56 #

      Thanks for spotting this. I found another version of the same video, which is now embedded above. Enjoy :-)

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