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Tag Archives: Steve Jobs
  • November 1, 2012
  • Ole Kassow
  • 2 Comments

Steve Jobs: Marketing is about values

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This rare video with Steve Jobs from 1997 prior to launching one of the great value-driven advertising campaigns ever, epitomizes the core of Apple, what Apple stood for and believed in. It isn’t hard to understand why this was to become the beginning of Apple’s way to the top.

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