We believe that the future belongs to purpose-driven companies and organizations. They will have strong cultures, engaged and happy employees and enthusiastic customers, patients, citizens and users. They're here to change the world.

Coming very soon to a company near you.

Our inspiration

There are so many great sources of inspiration out there and here are some of our favorite videos, books and articles. We'd love you to share your favorites too.

Go get inspired!
  • Great talks and videos

    These talks moved us, inspired us or made us do crazy things. Dig in!

  • Books that inspire us

    We love a great read. The books in this list have inspired us, challenged our thinking and are part of the reason why we do what we do. We welcome you to share your favorite books with us.

  • Articles

    We keep a roster of great and inspiring articles.

Bright spots

Check out these bright spots. They're a great mix of companies and organizations, commercial and non-profit. We think they're all truly awesome.

Go read these great stories

The Purpose Blog

We share insights, opinion and shine the light on great purpose-driven organizations.

  • Idéoplæg: Byliv og cykelparkering i nedre Nordre Frihavnsgade

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    Af Ole Kassow, illustration af Fabio Mascio @grafiadesignhouse Øvre Nordre Frihavnsgade – fra Trianglen til Strandboulevarden – skal opgraderes til cykelgade, gøres sikrere for de bløde trafikanter, roligere, skønnere og med mere byliv – uden at vi ofrer parkeringspladser. Jeg og to venner står bag det oprindelige idéoplæg fra 2014, der gennem en borgerinvolveringsproces i […]

  • Folket har talt: Nordre Frihavnsgade i menneskelig skala

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    Tænk hvis man kunne få en tryggere gade for cyklisterne, bedre plads til forgængerne og samme fremkommelighed og parkeringsmuligheder for bilerne? Og tænk hvis gaden ville blive mere livlig, skabe mere handel for butikkerne og frirum til skolebørnene? Tænk hvis det hele kunne gøres for et relativt beskedent beløb? Og tænk hvis det var borgerne […]

  • Making better lives with Cycling Without Age

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    Ole Kassow at TEDxCopenhagenSalon in September 2014