We believe that the future belongs to purpose-driven companies and organizations. They will have strong cultures, engaged and happy employees and enthusiastic customers, patients, citizens and users. They're here to change the world.

Coming very soon to a company near you.

Our inspiration

There are so many great sources of inspiration out there and here are some of our favorite videos, books and articles. We'd love you to share your favorites too.

Go get inspired!

  • Great talks and videos

    These talks moved us, inspired us or made us do crazy things. Dig in!

  • Books that inspire us

    We love a great read. The books in this list have inspired us, challenged our thinking and are part of the reason why we do what we do. We welcome you to share your favorite books with us.

  • Articles

    We keep a roster of great and inspiring articles.

Bright spots

Check out these bright spots. They're a great mix of companies and organizations, commercial and non-profit. We think they're all truly awesome.

Go read these great stories

The Purpose Blog

We share insights, opinion and shine the light on great purpose-driven organizations.

  • “Why We Love Companies With A Purpose” – Conference Videos

    February 21, 2013

    Watch all the talks again or watch them for the first time. Session A Engaging Employees Speakers Alexander Kjerulf, Woohoo, Inc (starts at 5:25) Hans Henrik Heming, Copenhagen School of Design & Technology (KEA) (starts at 28:40) Jacob Rais, Hotel Skt. Petri (starts at 54:20) Session B Mobilizing The Crowd Speakers Lærke Ullerup, TEDx (starts [...]

  • Join the conference “Why We Love Companies With A Purpose”

    January 18, 2013

    On 19 February Better Place and Purpose Makers are proudly co-hosting the conference Why We Love Companies With Purpose during Social Media Week (18-22 February 2013). Social Media Week is a global phenomenon and unfolds in 11 cities worldwide during that one week in February and it’s packed with cool events all week.

  • Southwest Airlines – this time told in a whole new way

    December 14, 2012

    We’re great fans of Southwest Airlines and we take every opportunity to tell great stories about this madly inspiring airline company. The Happy Startup School wrote a piece on Southwest yesterday and it adds new intriguing dimensions and examples of great culture to the company.