We believe that the future belongs to purpose-driven companies and organizations. They will have strong cultures, engaged and happy employees and enthusiastic customers, patients, citizens and users. They're here to change the world.

Coming very soon to a company near you.

Our inspiration

There are so many great sources of inspiration out there and here are some of our favorite videos, books and articles. We'd love you to share your favorites too.

Go get inspired!
  • Great talks and videos

    These talks moved us, inspired us or made us do crazy things. Dig in!

  • Books that inspire us

    We love a great read. The books in this list have inspired us, challenged our thinking and are part of the reason why we do what we do. We welcome you to share your favorite books with us.

  • Articles

    We keep a roster of great and inspiring articles.

Bright spots

Check out these bright spots. They're a great mix of companies and organizations, commercial and non-profit. We think they're all truly awesome.

Go read these great stories

The Purpose Blog

We share insights, opinion and shine the light on great purpose-driven organizations.

  • Debatoplæg – cykelgade i Nordre Frihavnsgade

      Der findes en gade i København, et af byens og Østerbros bedste handelsstrøg, der ikke har cykelstier. Som Mikael skriver ovre på Copenhagenize, svarer det til en gade i New York uden båttende taxier eller en gade i Paris, der ikke er spækket med caféer fyldt til bristepunktet med lunefulde filosofistuderende. Gadens navn er […]

  • Alle har ret til vind i håret

    I Danmark elsker vi at cykle. Cykling er for en dansker lige så naturligt som det er at børste tænder eller at støvsuge ­ og sådan har det været i mange generationer. I 30’erne var ekspeditricen, kontorchefen eller murerarbejdsmanden fx ikke blege for at cykle 15 km hver dag til og fra arbejde. Det var […]

  • Talk at Round Table: Why We Love Companies With A Purpose

    Lærke and Ole did a talk – in Danish – for the regional Round Table of southern Denmark at Innovationsfabrikken in Kolding titled ‘Why We Love Companies With A Purpose’.