Call me is small Danish mobile phone operator – one of a dozen fighting brands. In March 2011, like the rest of the industry, Call me was caught in a deep trench, where business was all about being 10 kroner cheaper than your competitor and selling discounted phones to customers in an attempt to win them over.
Compliments may not pay the rent, but according to new research, they help improve performance in a similar way to receiving a cash reward. Read the full article in Forbes.
This rare video with Steve Jobs from 1997 prior to launching one of the great value-driven advertising campaigns ever, epitomizes the core of Apple, what Apple stood for and believed in. It isn’t hard to understand why this was to become the beginning of Apple’s way to the top.